5 Digital Marketing Trends in 2024
Every year comes and a new technologies tag along, pre-existing technologies evolve, and the prospects gets more comprehensive and knowledgeable with marketing.
This will keep up every year at faster approach. With that in mind, the aim of marketing and digital marketing in particular has always been itself: grasping and keeping your audience`’s attention. The only changes that will keep happening are where the attention directs, and that what you need to be making use of.
To cut to the chase, here are five Digital Marketing Trends for 2024
1- Artificial Intelligence:
Everybody talks about artificial intelligence (AI) but few understand it. You can look at AI as a cluster of computers that can analyze matters fast. They can in a better way understand behaviors and patterns by going through data.
You can use AI for tasks like combing your data base and lay out insights to your team. For instance, you can us IA to find prospects who look like your existing customers or review social media interactions to supply you with concrete information on your competitors.
Our agency uses AI every day. For example, we work with some pre-schools, daycares, and children care centers, in an attempt to help them increase enlistment, we want to lead the right type of prospects. What better way to detect the right prospects than by analyzing ongoing and previous enlistments? We download customer data and use IA to recognize what zip codes and neighborhoods we should aim to and even characteristics the parents have in common. In the past, this would take days to deconstruct.
2- Chatbots:
In the article (2018 digital marketing trends), you can read about chatbots. It is included here again because this trend keeps evolving. For some reason, businesses have been slower to embrace chatbots than anticipated. But by 2022, it is estimated that chatbots will get businesses to save over 8 billion dollars every year.
Chatbots can be useful with customer service tasks and link to your different systems to answer duplicative customer questions like: “When will my package be delivered?” “What time is my appointment?” “Where are you located?”
Bots can also be used to connect with the prospect, schedule sales appointments and help make purchases. A bot can ask all the question that a human can ask and can be designed to include emojis to make the conversation sound natural.
In your process of deciding whether or not to use a bot, think about if you`d want to use it for customer service or for sales capacity. From that point you can direct yourself towards the technology that looks more logical for your goals.
One thing to remember is that chatbots are not designed to replace complex human conversations. They can help but they are still evolving and improving.
3- Smart Speakers And Audio
We start every morning with Alexa. We ask the device many questions (Things to do, recipes, etc.) and order things in no time. We believe voice will continue to be the next trend.
To make the biggest use of this trend, we advise to developing your website for voice search. To do this, you must have a good realization of what your prospects are searching for. Remember that audio queries are loquacious and longer. A prospect searching for a restaurant wouldn’t say “Alexa, restaurant”, but something like “Alexa, what restaurants are serving dinner now?”
The next step is to contain those questions and contexts all through your website. Create a FAQ section and answer all of those questions you uncloaked. You could as well write blog posts on the different topics and questions; however the best way is to naturally contain the exacting phrases.
If you were making development for “restaurants serving dinner now”, you could write a content that says “we serve dinner from 5:00 p.m. to 10:00 p.m. Monday thru Saturday”. This would get selected and enable you to rank higher with voice search.
4- Local Influencer Marketing:
As influencer marketing is not a new subject, the concentration on local influencers is. Unless you run an immense worldwide brand or an E-commerce business, probability is your marketing is mainly local.
While it is pleasing for an influencer or celebrity to promote your product or service to their fans, it can temporary. Try partnering with local influencers and establish a long term campaigns and promotions.
Make list of the leading influencers in your market. Go over , Facebook, Twitter, YouTube, Instagram and other platforms. Follow them first and learn about them and their brand, then, communicate with a casual message and initiate a conversation.
5- Live Video:
Video remains high at the top of content marketing. The only thing better is live video. Take your customer place. What would you want to get from your company? Think beyond your office, product demos/releases, live Q&As, etc.
There are two main action steps to make an effect with live video. First, it is important to construct solid content strategy. One of the favorite strategies is to sit and note whatever comes to mind in a brainstorm process. What are the things that your costumers would find useful, helpful, or fun? Brainstorm and create ideas until no longer you can.
Remember that video should be your kickoff point, but these means can be used across various platforms and turned into other forms of content (audio, blogs, white papers, infographics, social media, etc.)
Step two is to select the platform you want to focus on, Facebook Live, YouTube Live, Instagram Live, Periscope, or even Livestream.com. right now, we are advising our clients to focus more on YouTube Live and Instagram as the space is less crowded. Keep your video fun, attracting, and create experiences en route.
While there are many other approaches, these are five we are focusing on for 2020. That being said, trends do not replace good marketing. The three best approaches to be distinct amongst a crowd are to construct your brand, tell a great story and establish helpful, authentic content. Do those three things continually and use the latest trends and receive the good results for your business.